Commercial representation · German organic retail
Your organic brand, on German shelves.
Zua represents organic food manufacturers in Germany, Europe's largest organic market. We take your products to the wholesalers and chains of the specialist organic trade, and stay with you from the first presentation to repeat orders.
The market
Germany is Europe's largest organic market.
Organic food and drink sales in Germany in 2025, a record.
Growth compared with 2024.
Sold in organic shops and organic supermarkets. Almost one in five organic euros.
In the specialist organic trade, buyers choose products for quality and difference, not only for price. It is the channel where a brand from outside Germany has a real chance, and success there opens doors to the wider market.
Leading players in the channel
- dennree
- Terra Naturkost
- Alnatura
- Bio Company
Source: BÖLW, Branchenreport 2026.
Services
One market, worked properly.
Exclusive representation
We are your commercial agent for Germany. One point of contact, working your brand on the ground and in German.
A market-ready offer
Pricing, margins along the chain, logistics, product sheets and documentation, prepared the way German buyers expect them.
Presentation to buyers
We present your range directly to the buyers of organic wholesalers and chains, follow up samples and negotiate listing terms.
After the listing
A listing is only the start. We follow sell-out, promotions, range reviews and reorders so the product stays on the shelf.
How we work
From first call to first order.
Entering German organic retail takes time. Usually 9 to 14 months pass between the first conversation and regular orders. We say so from the start.
1Fit check
We look at product, packaging, price and capacity. If it is not right for Germany, we tell you, and why.
2Preparation
Range selection, price structure, documentation and presentation material.
3Presentation
Meetings with buyers, samples, tastings and negotiation.
4Listing
Article set-up, first orders and delivery to the warehouse.
5Growth
Sell-out tracking, promotions, more chains and new products.
Who we work with
Few brands at a time, chosen carefully.
We work with a small number of brands so each one gets real attention. The best fits usually have:
Manufacturer or brand owner
You make the product or own the brand. No intermediaries, and open to private label if a chain asks for it.
EU organic certification
Active and auditable.
Shelf life of 6 months or more
Ambient, chilled or frozen. A long shelf life makes cross-border logistics workable.
Packaging that stands out
It has to win at the shelf. English on the front works; German is not needed to start.
Ready to export
Volumes, pallets and lead times a German wholesaler can rely on.
Not yet in Germany
Or present without results. If you already have a German distributor doing well, you don't need us.
Any category.Particular experience in ice cream and frozen desserts.
About
One person. One market.
Zua is a commercial representation agency based in Lisbon, founded in 2019 by Hugo Ferreira. Hugo has spent years building brands in German organic retail, including ice cream, one of the most demanding categories for logistics and shelf space, working directly with the buyers of the main organic wholesalers and chains.
When you work with Zua, you work with Hugo. No account managers in between.
- Based in
- Lisbon, Portugal
- Founded
- 2019
- Market
- Germany
- Channel
- Specialist organic retail
- Languages
- PT · EN · FR · ES · DE
Contact
Tell us about your brand.
We reply within five working days, also when the answer is no.